FILM PROPOSAL

#HDSA

From: ForGoodFilms

To: Halton Down Syndrome Association

May 30 2023

For: Jesse Porter

BY: Amy Murphy, Zaid Rawni, Nakita Krucker & Ali Gilani

Proposal for Videography Services at the Fundraising Walk Event

On behalf of ForGoodFilms, we’re pleased to present this proposal outlining our videography and video production services for the upcoming fundraising walk event organized by the Halton Down Syndrome Association on June 10. We appreciate the valuable work your organization does in supporting individuals with Down Syndrome, and we are eager to contribute to your cause by creating three impactful videos from the material collected on June 10.

About us video
Promotional Video for next years event (and recapt for this years event)
Fundraising video with a clear call to action

Our Proposal:

For the June 10 event, ForGoodFilms will provide professional videographer who will attend the fundraising walk in Halton. Our experienced team will capture the essence of the event and create three high-quality videos to showcase the Halton Down Syndrome Association, promote next year's walk, and highlight the importance of your organization's work. Below is an overview of the videos we propose to create:

KEY CONSIDERATIONS

About Us Video 2mins:

We will produce an engaging "About Us" video that introduces the Halton Down Syndrome Association to a broader audience. This video will outline the organization's mission, history, key programs, and success stories. By showcasing the impact your association has had on the community, we aim to generate awareness and inspire support for your cause.

Promotional Video for Next Year's Walk 1 min:

To generate excitement and anticipation for future events, we will create a promotional video specifically focused on next year's fundraising walk. This video will feature highlights from the current event, testimonials from participants, and information about how

individuals and organizations can get involved. By sharing this video across various platforms, we can maximize the reach and impact of your future walk.What will be needed from ForGoodFilms?

Fundraising Video 1:30min :

Lastly, we will produce a compelling fundraising video that highlights the crucial work done by the Halton Down Syndrome Association. This video will showcase the impact of your programs and services, testimonials from beneficiaries and their families, and emphasize the need for continued support. The aim is to evoke empathy, inspire action, and encourage donations to further your organization's mission.

Proces:

To ensure the successful creation of these videos, we propose the following process:

1) Pre-Event Consultation: Our team will schedule a consultation with you before the fundraising walk event. This meeting will allow us to gather important information about your organization, understand your vision for the videos, and Who can be part of the video

2) Event Coverage: On June 10, our videographers will be present at the fundraising walk to capture the event's highlights. We will document the walk, interview participants, and gather footage that showcases the enthusiasm, support, and unity of the attendees. We’ll also interview key people for the About us video and the fundraising video.

3)Post-Production: Following the event, our skilled editors will meticulously review and edit the footage to create the three videos outlined above.

We will incorporate captivating visuals, interviews, background music, and any additional elements necessary to convey your organization's message effectively.

4) Feedback and Revisions: We value your input throughout the video production process. Once the initial drafts of the videos are completed, we will present them to you for review and feedback. Your team's insights will help us refine the videos to align with your vision and ensure they accurately represent the Halton Down Syndrome Association.

5) Final Delivery: After incorporating your feedback, we will finalize the videos and deliver them to you in the preferred format (digital files, online platforms, etc.). You will have the flexibility to utilize the videos across various channels, such as your website, social media platforms, email campaigns, and fundraising events.

What we’ll do

Objective:

The primary objective of the three proposed videos is to inspire and engage your donors and supporters, motivating them to actively participate in the work you do either as volunteers, donors or advocates. We aim to create three visually captivating and emotionally resonant video that showcases the importance of of your work and highlights the unique qualities of your campaign.

Proposal Overview:

1. Concept Development and Creative Direction: We will work closely with you to develop a creative concept that aligns with your campaign's goals and resonates with your target audience.

2. Scriptwriting: Our writers will craft a compelling narrative that encapsulates the essence of your campaign and write the questions needed for the interviews.

3. Pre-production: We will handle all aspects including organizing the necessary visual.

4. Production: We’ll spend four hours with you filming on June 10.

5. Post-production: Our expert editors will meticulously craft the three videos, seamlessly weaving together the footage, interviews, and supporting visuals. We will incorporate captivating visuals, engaging music, and dynamic graphics to enhance the overall impact of the video.

6. Branding and Design: We’ll ensure that the video aligns with your campaign's branding and visual identity, creating a cohesive and recognizable representation of your message and brand.

Budget and Timeline:

We have provided a detailed breakdown of the proposed budget below and estimated timeline for the project will be a week and half to completion.

Cost of Video Production

We super excited at the opportunity of working with you to create an outstanding video that’ll inspire more support for your work. We appreciate that you’ve got a limited budget for this project.

As video production company that works primarily with nonprof, we keep our rates as low as possible while producing some outstanding high-quality videos. While we typically charge substantially more for three videos, we recognize that this is our first project together, and we are excited to build a relationship with you. So if you’re happy with our ideas and rates, we can move forward and make magic together.

Hopefully we’ll be able to showcase our capabilities and demonstrate the value we can bring to your campaign.